Consciously Natural

Humans are conscious beings, yet they communicate unconsciously all day long.  Whether something is said by word of mouth, read through text, illustrated in a picture or not said at all, there is something being communicated.  It comes so natural that most people don’t think twice about how in which they communicate. Many people are naive to the fact that effective communication sometimes has to be a conscious effort.  In particular people forget that visual communication is a deeply thought about art form. When people look at pictures, flyers, websites etc. they don't actively think about what’s being communicated and how it’s being done.  It either works or it doesn’t, that's the simple beauty of visual communication. Visual communication isn’t contingent on one aspect, rather a combination of techniques. Color is typically the first comes to mind because it is the first thing we see, and if colors are chosen wisely they have the ability to pop out on the page.  White space is unnoticed, because it’s a white absence but it is something our eyes pick up on instantly. Whether things are geometrically shaped or not is something that can make or break how pleasing it is.

The Pandora logo is also iconic due to its simplicity.  The choice to keep the logo black and white was smart because in this case simple is better.  The logo has a tiny crown over the o which is a tiny but effective. The crown is supposed to convey the message that Pandora is universal, but it also reminds people of being a princess or a queen and that speaks directly to jewelry and their projected market.

The Buffalo Bills logo is a solid blue buffalo charging through the air with a red stripe going through it.  Red and blue were chosen because those are the team colors but no other colors were added because it would take away the emphasis and make it look more cluttered if so.  Boldly floating underneath the logo is “Bills” written clean and crisp. Alongside the Bills logo is the newer version of the Buffalo logo. This logo is also a picture of a buffalo, slightly different in shape, and all red. This logo captures simplicity only utilizing one color, but the outline of the buffalo is more detailed creating more complexity in its form.  Both of these logos are simple but effective not only for their simplicity but for the untouched white space. Continuing along with the bills theme an iconic pattern is the red white and blue Zubza pants. Zubaz pants can be found for any team and their coinciding colors. The pants appear to have zig zagged striped lines in alternating colors. This is more of a messy approach but it works because it conveys a sense of madness, and football fans are usually a bit wild.  The cluttered arrangement is catching to the eye because of how out of the box it is making it perfect for a tailgate and sporting event.